Concur that UF's SO's letter was hilarious, but only after getting the Wedding Crashers ref. Before that it was funny, but I didn't catch quite how awesome it was.
I don't think that Steve is out to ruin lives by tricking people to apply to a sub-par school. Law is a very proud game, and I can't imagine someone working for a university--especially in a non-teaching position--that they thought was a waste of student time and money. I'd still guess any job with a school has some decent salary/benefits, meaning that they can afford to at least weed out the blantant cynics. I just think he's trying to build his school's base and increase its rep, which benefits all the students (and no doubt, he'll receive some form of compensation). I think he's looking a tthe fact that what may be a statistical bad decision may not be an individual bad decision.
(ie. Someone with a 170/3.9 may have much better offers from schools besides FC, and so it's probably a bad idea for that person to go there. But there may be that one individual who somehow gets unforeseen benefit from attending. Doesn't make it a wise choice, but it's not the end of the world either.)
I think the biggest problem with this email campaign is it leaves a bad taste in a lot of people's mouths. And law is a relatively small field. By recruiting via spam, Steve makes a lot of people think his school is a joke--even moreso than any future rankings it gets would indicate. It's like Cooley with it's jingle and it's false rankings. I could easily see a General Council looking to hire two lawyers, one from a no name Third Tier and one from FC. If his first thought is "OMG, this guy went to the school of spam/lawyer riding a shark/free ipod, how can he be a worthwhile candidate?" then the other school's student wins, even if the schools are comparable.
This campaign hurts alumni of FC more than anyone else.