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Author Topic: No more smoking in Disney films  (Read 451 times)

Hank Rearden

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No more smoking in Disney films
« on: July 25, 2007, 10:30:09 PM »
Disney-branded films to ban depictions of smoking
Wednesday July 25 1:05 PM ET


Walt Disney Co. on Wednesday became the first major Hollywood studio to ban depictions of smoking, saying there would be no smoking in its family-oriented, Disney-branded films and it would "discourage" it in films distributed by its Touchstone and Miramax labels.

Disney Chief Executive Robert Iger also said in a letter to U.S. Rep. Edward Markey, whose committee last month held hearings on the effects of movie images on children, that the studio would place anti-smoking public service announcements on DVDs of any future films that feature cigarette smoking.

He said the company would encourage theater owners to show screen anti-smoking public service announcements, or PSAs, before such films.
 
Iger cautioned, however, that "cigarette smoking is a unique problem and this PSA effort is not a precedent for any other issue."

Markey described Disney's commitment as "groundbreaking" and urged other studios to follow suit.

Dr. Cheryl Healton, president and CEO of the American Legacy Foundation, commended Disney's move but said the studio left "some ambiguity about what would happen in relation to Touchstone and Miramax."

Research cited by American Legacy, a nonprofit created out of landmark litigation between the tobacco industry and states attorneys general, shows that 90 percent of all films depict smoking and children with the highest exposure to smoking in movies were nearly three times more likely to start smoking.

Tobacco is featured in three-quarters of G, PG and PG-13 rated movies and 90 percent of R-rated movies, the studies showed.

The independent Weinstein Co. already is using PSAs produced by American Legacy ahead of its films that depict smoking, Healton said.



I'm sure this will do the trick. 
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paratactical

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Re: No more smoking in Disney films
« Reply #1 on: July 26, 2007, 11:00:32 AM »
Wait?!?! Disney doesn't like my smokes?

Gosh. Well. If Disney doesn't, I guess I'll have to quit.

bamf

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Re: No more smoking in Disney films
« Reply #2 on: July 26, 2007, 11:24:40 AM »
I think this is great ... it is an excellent way to dispel the cool image of smoking.
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Butters Stotch

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Re: No more smoking in Disney films
« Reply #3 on: July 26, 2007, 11:27:31 AM »
I think this is great ... it is an excellent way to dispel the cool image of smoking.

It's certainly a good start.  I don't think smoking will ever be completely eliminated, but I suspect the correlation between the banning of cigarette ads and the decline in smokers is probably high.
I don't want to do it if it hurts or if it makes you get all sticky.

Revenge of LSATie

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Re: No more smoking in Disney films
« Reply #4 on: July 26, 2007, 01:13:44 PM »
I think this is great ... it is an excellent way to dispel the cool image of smoking.

How will we know Cruella DeVille is evil?

juliemccoy

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Re: No more smoking in Disney films
« Reply #5 on: July 26, 2007, 01:23:36 PM »
It would be really funny if they went back through and edited some of the classics... Imagine the caterpillar from Alice In Wonderland sucking on a carrot instead of his water pipe. LOL
Vanderbilt 2010

S.A.

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Re: No more smoking in Disney films
« Reply #6 on: July 26, 2007, 01:59:48 PM »
I think this is great ... it is an excellent way to dispel the cool image of smoking.

How will we know Cruella DeVille is evil?

Wow, you actually said something that was mildly clever and funny.

juliemccoy

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Re: No more smoking in Disney films
« Reply #7 on: July 26, 2007, 03:14:36 PM »
LOL-- Cal, you read WAAAY too much into that! hahaha
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Re: No more smoking in Disney films
« Reply #8 on: July 26, 2007, 03:17:50 PM »
Alice is hot.


I'd bang it.

paratactical

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Re: No more smoking in Disney films
« Reply #9 on: July 26, 2007, 03:59:58 PM »
It would be really funny if they went back through and edited some of the classics... Imagine the caterpillar from Alice In Wonderland sucking on a carrot instead of his water pipe. LOL


There actually has been talk of doing this, but not with Disney films. Casablanca has been mentioned.