I agree as well.
The school I am most interested (pretty much the only one I am interested in applying to, actually) in places a good percentage of students in the area where I want to be employed and is in the city where I want to live. It ranks in low Tier 2 in USNWR, but I know that in the city, it is quite well regarded.
With my numbers, I could probably get into a T1 (though not likely T14), but I don't really care, because I don't think that will really help me. Also, Biglaw is not my goal, which is a factor too. I don't really need "name brand recognition" outside of the city where I want to live.