I actually felt a little guilty after posting this in such a malicious way because they have some really good points about why USNEWS rankings are skewed and narrowly focused, but still, come on! Don't try to change the game when you're a rookie! Cooley is not Kobe Bryant. It's more like... I don't know, some rookie no one's ever heard of.
The appropriateness of Perpetua would probably depend on the tone of the writing. When I used it, I (half playfully) thought the extra space made the words sort of resonate.
Hmm, I'm questioning my recent attachment to UChicago. It is ranked 34, 5 spots lower than UHouston. Should I withdraw my application?