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Author Topic: New Sony ad - whoa. Racist or Edgy?  (Read 4292 times)

jarhead

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #20 on: July 06, 2006, 08:25:33 PM »
has anyone been overseas?
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maddux31

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #21 on: July 06, 2006, 08:40:27 PM »
Tough call, but Sony should pull it.

baytostay

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #22 on: July 06, 2006, 08:44:51 PM »
check out the 7th "disruptive ideas" print example comparing women to cell phones.  Looks like they're not just trying to insult black people.

Jas

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #23 on: July 06, 2006, 09:58:33 PM »
First glance this is what I saw:  Slavetrading white lady f-ing up a slave.

That sht is messed up. 
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orangie

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #24 on: July 07, 2006, 12:02:37 PM »
In case anyone is interested, there are a couple more pictures from the same campaign in the link below (sorry, most of the sruff there is in Russian, but there is an official Sony response in English to accusations of racism). Oh, and there are obviously two women in the pic, not a woman and a man.
I believe that intentionally made it controversial to draw attention and make people talk about it, and I guess it worked.

http://nicky-santoro.livejournal.com/708813.html?style=mine

Hybrid Vigor

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #25 on: July 07, 2006, 12:05:37 PM »
I'm sure SONY means no other message by the ads, but the fact is that they drew on racial imagery to try to sell a product. I'm glad they didn't try this mess in the States. This country is NOT at the point where we can really get our daily dose of racial awareness from a video console ad.
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Bettn

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #26 on: July 07, 2006, 12:45:35 PM »
check out the 7th "disruptive ideas" print example comparing women to cell phones.  Looks like they're not just trying to insult black people.




orangie

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #27 on: July 07, 2006, 12:48:33 PM »
Maybe they were trying to compare cellphones to women (i.e. aspiring to be just as seductive?) and not vice versa?

Bettn

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #28 on: July 07, 2006, 12:53:07 PM »
Maybe they were trying to compare cellphones to women (i.e. aspiring to be just as seductive?) and not vice versa?

I don't know, but their Engish is awful, and I was insulted by the idea that women can't be "good looking" and "good working" at the same time, unless, of course, a man wants to pay lots of money. :-\
I don't care for the ad mentioned by the OP, either. I don't think it was intentionally racist, but it's definitely insensitive... Just like the cellphone vs. women ad. Maybe it's not meant to be misogynistic, but it's definitely derogatory on some level. "Inconvenient without it. Annoying with it?" Come on. That's a really bad thing to say about a woman.

corbabe

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Re: New Sony ad - whoa. Racist or Edgy?
« Reply #29 on: July 07, 2006, 01:11:55 PM »
my vote is edgy.  if it was a black edgy girl doing that to a white guy in a suit, I still would see no problem with it.  just my .02