1. Prestige2. Location3. Cost
1)Quality of program (gauged by faculty research interests, quality of faculty/reputations in respective fields, prestige of law review/journal)2)School's reputation (are they national? or at least semi-national with very strong regional pull?)3)Financial Aid (how much loved did you show me? Was I warm or did you leave me shaking in the cold?)4) Location (is this someplace I'd willing to spend 3 years--maybe even start my legal career? what's the legal market like?)5) Gut reading (how'd you treat me when I met you? when I've contacted you? or when I visited your school) *This was the tie-breaker in my case b/t school who were pretty much equal on every other front: Both BigTen, etc, etc.Hope this helps someone
If you are starting UG this fall, don't worry about it, don't stress. Enjoy your time at UG, do well, and score high on the LSAT. Besides, in four years you might decide you don't even want law school, so why fret now?