The irony is the "Gillette memo" that the Onion dropped two years ago.http://www.theonion.com/content/node/33930
"I'm telling you what happened—the bastards went to four blades. Now we're standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we're the chumps. Well, @#!* it. We're going to five blades."
"Stop. I just had a stroke of genius. Are you ready? Open your mouth, baby birds, cause Mama's about to drop you one sweet, fat nightcrawler. Here she comes: Put another aloe strip on that fucker, too. That's right. Five blades, two strips, and make the second one lather. You heard me—the second strip lathers."
Hilarious two years ago and now legendary.