Writing Center conferences are events that gather directors, coordinators and tutors from around a specified geographical area for purposes of cross-pollination. Anyone who plans to be involved can create a proposal, and if granted, you get to teach your topic to those that sign up for your conference. I dunno how often 'personal statements' are a topic--our center's specialties are online tutoring sessions and the SNO method. There are usually loads of pedagogicals...lots of strategy stuff, like modified socratic, working with non-native speakers, reasonable expectations, building relationships, teacher/tutor relationships...stuff like that.
I'll unfortunately be walking through Spain (well, not unfortunately) when the PNW conference takes place, so I'm teaching all the folks in my writing center what I've learned, so those that venture to Corvallis in April can cross-pollinate in my stead.
~Dani