I knew so many people who went to college with me in LA, then went to law school in Wisconsin, Minnesota, or Washington because they simply chose the school with the highest USNWR rank. They quickly found out upon returning to LA that local students had a distinct advantage in terms of connections and employment, and that nobody really cares that you went to the #42 school instead of the #53 school. At that level, alumni connections and location are far, far more important.
That is a great summary and it really is unfortunate how many people fail to use common sense when choosing a law school. When your in 0L or law school bubble it seems so important, but the reality is real lawyers are not paying attention to the rankings they have staffing needs etc. The majority of firms can only afford to recruit locally the San Diego D.A.'s Office is going to do OCI at the San Diego Law Schools and maybe L.A. ones. There is no way they are going to do OCI at Iowa, Kansas, or Idaho even if those schools are far higher ranked than Thomas Jefferson and Cal Western.