That's a good question, seems like uncharted territory. After reading the article is still wasn't entirely clear to me how the proposed program wouls work. It sounds like their simpl doing away with some of the general ed requirements.
I'm old school on this stuff, but I think that a bachelor of arts degree should actually mean something. It should mean that you have received a well rounded, rigourous education. If colleges (and students) simply want pure vocational training thats fine, by why call it a BA? For that matter, why bother requiring three years of education? A journalism major (the example used in the article) could just take two years of journalism and writing courses and receive a certificate or associate's degree.
Actually, I've never fully understood why four-year university degrees are offered in non-academic majors anyway. People want the prestige/legitimacy that a university degree imparts without doing all that pesky studying.