I agree that most schools are regional, but there is a ranking within each region that is important. In FL (in order): UF, FSU, UM, Stetson, T4s (total of 11 ABA approved law schools). UF/FSU can also do well in the bordering states and SE generally. The regional rankings do not change as often as the T2 rankings in USNWR. It is important to know where your school stands because employers to care. (I don't necessarily agree that it should be a big factor because I agree that people at T1s & T4s have both the potential to be great attorneys and the potential to be terrible attorneys, but unfortunately school reputation carries a lot of weight.)