I think college educated people are a little bit more knowledgable about law schools.
Let's take a fairly successful businessman, for example. His company has likely needed lawyers before for a merger, for employment discrimination suit, products liability suit, whatever. So he's met lawyers that way.
Maybe he sends his kids to a decent private school and he knows the parents, some of whom are lawyers.
Maybe he goes to church and knows other middle-aged professional people, some of whom are lawyers.
It's not unlikely that he has a brother or cousin or lifelong friend who is a lawyer.
Maybe when he gets old enough his daughter or niece is considering applying to law school.
I am asking about this type of person -- middle/ upper middle-class college educated people. These people probably have some familiarity with what law schools are generally considered good, but it is limited.
I wasn't asking about Tyrone who dropped out after 9th grade and is currently a server at Burger King, or Billy Bob the farmer, because of course these people probably have no idea about law schools...
Now I realize who I'm talking abojt may not in fact be the "typical American" or a correct definition of a lay person. Just go with me here.