I know that my school has a sports/gambling law club. If you look into it your schools may also. I'm not sure about an offical major in it, but at least a lawclub. My school also allows members of other schools to tag along on summer overseas as long you are in good standing with your school.
Does your school have a media law clinic?Law school clinics are great for the 1L summer because you get experience and credit and you can put it as "work experience" on your resume. You also get contacts with employers.Even if you can't get the clinic you want, another clinic (judicial clerkship, elder law whatever) might be a good option to get some experience under your belt.