Jeff,
The personal statement is the most vital part of your application, in addition to your GPA and LSAT score. Therefore, be sure to draft the best personal statement possible. A personal statement is your opportunity to convey a compelling and provoking illustraton of who you are as a candidate, and individual, which links your salient life experiences to your drive to become a lawyer. Be sure to be original, tell a cogent and compelling story, and avoid regurgitating your resume in your statement. Your personal statement is your law school admission interview on paper, if you will, so ask yourself: what would you like the law school to know about you, that is not already articulated in other component of the application?
*Moderator Comment* You can link to your business in your signature, but you may not directly advertise in your post. *
Kal