I agree that the OP may not get anything as far a big firm summer associate job goes, which is what I warned the OP about in my prior post in this thread. I also agree that mass mailing (a poor strategy even in a good economy) and even targeted direct writes don't do much good in a bad economy. Firms do prefer to just do OCI and don't have time to look through non-OCI applicants, nor will they have any spots for them the way things are right now. Like I said, the OP may be able to knock on interview room doors during OCI interviewer breaks and that might lead to something but it is a longshot. If the OP is targeting Boston from BU this will unlikely yield anything at all b/c the firms are already inundated with BU students and will likely have more than enough candidates to choose from who signed up for OCI slots in time. It would be different if the OP was targeting a market that interviews at BU, but one that BU students aren't all trying to get jobs in.
Better school = better long term job prospects is not total bull. For certain types of jobs, you are at a severe disadvantage if you go to a lower ranked school, even if you have great work experience 10, 15, 20 years down the line. A better degree also means more mobility to move to a different market later on. I've talked to several attorneys who've confirmed this. It's especially prevalent when we're talking certain state and federal govt. jobs. Also, having a better name school on the resume can lead to better jobs while in law school, even if those jobs are unpaid public sector internships or smaller firms that don't pay biglaw $$$. And better summer and school year internships will probably lead to a better job after law school even if we're not talking about biglaw.
One basic point some people do not understand is that because of the economy, everyone is moving down the totem pole. You are going to see top 25 school students applying for jobs that would've normally gone to to tier 2/3/4 students. A lot of employers are going to hire the top 25 students just because they can and many tier 2/3/4 students are going to be shut out from finding anything decent at all.
The main issue is whether or not BU is "good enough" to have the better long term prospects I'm talking about. While I think it would have better long term prospects than Suffolk, I can't say for sure. BU is not a t14, and doesn't have t14 prestige, that's for sure.