For a $30,000 difference, I think this is a no-brainer for Baylor. I don't mean to devalue the sum of money, but in the larger scheme of things $30,000 isn't that much. Especially considering that this is your future on the line, you'd want to take the better of the two choices. How can you determine "better"? Rankings don't mean that much always (the difference between 37 and 45 is negligible, if there is any difference at all), but they do help categorize schools. There's just a huge gap between T2 and T4 schools. There's nothing wrong with any school, as long as you go in understanding what you're getting. But for this price difference, you should just take the better option (and sadly, rankings might be the key).