GA_Kristi,You mentioned that you changed the last paragraph on each personal statement to reflect something unique to the school. How did that work out for you? After reading a number of books where admissions officers said they like to see applicants showing interest in their school, I was thinking about doing the same thing.
I did the same thing w/ my personal statement. I wrote a 4 page statement and had a 2 & 3 page version. I also modified the last paragraph for each school. Just make sure you send the right one to the right school. I hear that is a common and embarassing mistake!!!
I think if you send a PS that doesn't mention the school name at all the school probably thinks you sent the exact same one to EVERYONE you applied to. This shows no real interest in THEIR school and I just didn't think that looked good. I've also seen personal statements that only mention the school by name, but don't anymore about it. This makes it look like all you did was go in and change the name of the school for each personal statement. Even though I only did a paragraph for each one, I still made that paragraph the last thing the adcomm read (by making it the last paragraph) and I gave specific reasons for applying to that school. I can't see how this could ever hurt, it shows interest and research.If you get your PS ready and want some input, feel free to email it to me. I'd love to help!