School choice can often come down to regional v. national preference. For instance, in San Diego there are two T4's and a T1. If I wanted to go to practice in New York, or San Francisco, or Los Angeles, you can bet I would have gone to University of San Diego in a hurry.
But, I just want to stay in the sun and beach lined town I live in, so California Western was a fine choice (and the full ride didn't hurt in the decision making process).