mp..the advice she gave me was more personal in nature. Last cycle, I had a "life struggle" that I wanted to include, yet feared that the stigma associated with this would hurt my chances of admission, when in fact it would help.
Other stuff was common sense: just be honest in your PS as to why you want to go there, don't spew a bunch of BS about why the school is so great (they already know how accomplished the school is)...as for me, i'm looking to transfer (1) location (2) prestige as an added bonus. She also mentioned how adcomms want to see that you have a tie to the area...that you're not just going to transfer to get a "better" degree, then leave town.