Herbert Marcuse has in fact explained why people accept capitalism -- they have been psychologically manipulated into wanting it. In other words, their basic "instincts" have been remoulded so as to fit in with capitalist society. The issue now is how will such people come to want to get rid of capitalism.
The pleasure in complete domination over another person (or other animate creature) is the very essence of the sadistic drive. Another way of formulating the same thought is to say that the aim of sadism is to transform a man into a thing, something animate into something inanimate, since by complete and absolute control the living loses one essential quality of life -- freedom
Capitalism itself encourages competition between individuals, pitting them against each other in a rat race for power, privilege and prestige. But we must recognize the fact that such a society is incompatible with human nature. It is an "insane society," a "sick society." Erich Fromm, for example, believed that humans are the only animal species whose individual members have an awareness of themselves as separate individuals, have "self consciousness." This gives us a sense of individuality and freedom, says Fromm, but at the same time a sense of aloneness. According to him, the driving force behind human behaviour is the desire to overcome this sense of aloneness, the desire to feel part of a greater whole, the desire to be liked and accepted by other human beings. Is it human nature to be completely adaptable or are there conditions that humans couldn't adapt to because it would be contrary to their nature? Fromm comes down in favor of the second view. Humans are social animals, and we need each other not only practically so as to collectively produce the material things we need to live but also psychologically -- we need to feel part of a group, of a community. From which it follows that any society which does not satisfy this psychological need, or which actively works to prevent it being satisfied, is incompatible with human nature. Only a society based on cooperation and community is a sane society as one which properly meets the psychological needs of human beings for a sense of belonging; not just a sense of belonging but a state of actually belonging to a real community.Capitalism is against "human nature" because it denies, and works against, this basic need. Although capitalism continually seeks to reduce us to isolated social atoms who only collide in the marketplace as buyers and sellers, the basic human need for community still expresses itself even if in distorted and perverted forms. Capitalism can try to suppress the human need for cooperation and community but will never be able to succeed.
Funny, yet so sad!
It was Freud who first described the marriage between sensuality and organized violence -- e.g., the law school thinking way. "Libido" refers not only to the sexual drive, but to all aggressive acts. In his dual instinct theory, Freud stated that libido and aggression come under broader biological principles Eros (love) and Thanatos (death and self-destruction). More recent psychological theorists suggest that war -- including a nation's insatiable hunger for military power and the passion for armaments -- arises from a deep-seated fear of death, a fear that is, naturally, basic to the human condition. This death fear creates the paradoxical situation where institutionalized murder (war, capital punishment, "right to bear arms," mob violence, legitimized military statism) grows out of something known as "radical pain."According to this theory, there are three types of pain:- Physical pain (old age, sickness, and dying);- Emotional pain (being away from a loved one, being forced to be with people one hates); and - Radical pain (knowledge -- or fear of knowledge -- of the intransigence of life, and one's own inevitable move towards chaos and entropy).In other words, the lunacy of a Hitler or a Pol Pot (or even America's own militarists) grows out of an unacknowledged and unrecognized terror of the inevitable, the most inevitable fact of life. Namely, death.
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