I live in Orange County, CA and have a view of the ocean, and S.F. is still going to be a huge rent increase for me. I guess it won't be as much of a shock as ppl. coming from rural areas.
I have been looking on Craiglist too to get a feel. I will probably go start physically looking at apartments in early July. I have been interested in similar areas, and hoping to find something near the BART. So are you loking at one bedrooms? We are trying to find a 2 bedroom w/ parking if possible, and finding nothing interesting less than $1,600. To get something I really like it will be at least $2,000.