Mostly location for me, both because of a significant other and because of my own personal preferences. Being in the LA area is a high priority for me if I don't get into my dream schools (S, H or Boalt). I am into USC, NYU, Gtown and Michigan but will probably choose USC above the last three despite the ranking differential. Also $$ is a consideration- not just tuition but cost of living factors. Having lived in NYC for the past few years and basically hemorrhaged money makes me reluctant to attend LS here. Being able to live w/ my SO would also cut my debt wayyy down.