People reference the rankings, because Cooley puts them all over their site, and actively pushes them. They take advantage of the misinformed, and it does it to a degree that cries for some form of regulation in the school ranking system, while US News has some major flaws, it at least uses somewhat intelligent criteria. The school is very close to my house, and I cannot tell you how much I wish it didn't ruin its reputation among the law community with its ridiculous ranking system. It is an accredited school, so I am sure it has its strengths, and does provide an usable education to those who graduate, but it has some serious cleaning to do to fix its image. It needs to remove its ridiculous ranking system, make it widely known that it seeks to promote diversity and has the most flexible of all the law school programs, improve its bar pass rate to something that is somewhere near the national average rather than at the very bottom and improve its career placement services, which are in obvious need of improvement if only 55% of their graduates can find a job in a reasonable amount of time. They need to play to their strengths and remove this false image they have created for themselves, once they do that, they will get the respect they deserve.