So what separates the people who get accepted at these schools and the people who get accepted with significant merit scholarships? I searched on LSN, and there are plenty of people who got into these schools with my numbers, but not everybody got money. Any insight as to what you have to do to get this merit money? Good EC's/resume? Good essays? Are adcoms more likely to offer money to people they like and want to enroll at the school? Or maybe it is more diversity-based, trying to get a film major or a fashion designer to join their class instead of just another polysci major?