I think my favorite part of the article was this line: Thomas M. Cooley Law School — ranked #12 among ABA accredited schools, according to Thomas M. Cooley Law School. I agree with the student in the article that the fact the Cooley publishes it's own rankings and rates itself so high every time makes it look bad. I also think that receiving an e-mail like that one would push me to transfer.
I don't see a problem with putting out rankings themselves. If they think they have a better formula, thats fine with me. I don't believe the rankings for a second, but thats just my opinion. Who is to say USNews is accurate? Just because people fall for it doesn't make it right.
I am also not bothered by asking people to recruit, its actually a really good way to recruit people. The school can say whatever they want, but to hear positive responses from students, as long as they are not lying, is a very strong tool.