« on: June 26, 2009, 12:35:11 PM »
I am trying to set up everything to mass mail.
I want to individualize things as best I can without putting a ridiculous amount of effort into it (i.e. I am not going to legitimately research many individual firms for this).
My plan is (and I'm halfway done with this) to make a general cover letter, and then edit a few things (1) depending on where, geographically, I am applying to, and (2) depending on what type of job I am applying to.
(1) I have the geography part down and this is not an issue.
(2) I can't figure out a good way to individualize for law firms. I am planning to separate things into (a) Business Litigation, (b) Transactional Law, (c) Federal Government, (d) state/local government, (e) specific JAG programs, (f) federal GS-1822 (like a detective), and then (g) "other law firms."
I might separate (g) ("other law firms") into (i) biglaw and (ii) mid/small law. But, I can't think of a good way to individualize for them without doing a lot of research about the firms. And, for most firms, they have like 20 different areas of practice, and I don't know which are doing well. My line for B-Lit, for example, is (sorta like): "I want to practice B-Lit, and you dudes are good at it."
Any advice on how to write something similar when I don't actually know what the law firm's specialty is?
Again, there are a few firms OCIing that I will do research on and write specific/targeted cover letters for, but I want to cast as wide of a net as possible, and take a couple hours to apply to non-Business-Litigation/non-transactional law firms.
Also, as a general question, how much should I have the tone of "start my career" vs. "get a job for a summer?"
Sorry for this being very unclear. Thanks.