Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, radio, television, and posters. In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announce "spots" or as long-running advertorials. Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group. This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, et cetera (as it is seen also for selling purposes among other goals). The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.
Sarah Marshall of Glendora didn't get a lot of notice. Until about three weeks ago. That's when hundreds of billboards started appearing in five cities, including L.A. They proclaimed, in black letters scrawled against a white background: "I'm So Over You, Sarah Marshall," "You Suck Sarah Marshall," "My Mother Always Hated You, Sarah Marshall," and "You Do Look Fat in Those Jeans, Sarah Marshall."
The billboards are part of a marketing campaign for the comedy "Forgetting Sarah Marshall," from Universal Pictures, about a dumped boyfriend trying to get over his ex. The animosity toward their fictional namesake has brought the real Sarah Marshalls -- who include an advertising student in Texas, a special-education teacher in Connecticut and a high school senior in Glendora -- an outpouring of concern. "They're everywhere, and they're so annoying," said Sarah Marshall the Glendora student, who lives three blocks from one of the billboards. Adults called her parents to ask if she was the target of a hate campaign. "I wish they specified that it's a movie," she said. Ad student Sarah Marshall of Fort Worth, Texas, one of 276 Sarah Marshalls on Facebook, said: "I got a lot of e-mails and phone calls asking if my boyfriend and I were OK."
But don't expect any sympathy cards from the Universal marketing department.